OnEquity unveils new website and brand identity in strategic corporate evolution

OnEquity, a trusted name in the brokerage industry, announces the launch of its redesigned website and refreshed brand identity—marking a significant milestone in the company’s strategic evolution, and reinforcing its commitment to professionalism, transparency, and excellence in service.

Guided by the brand promise “Institutional-grade investing made accessible to all,” the enhanced identity aligns OnEquity’s visual system and digital experience with its institutional focus. The updated logo and cohesive brand language reflect a refined corporate image and the company’s ambition to set higher operational standards in today’s dynamic financial markets.

A streamlined, purpose-built trading experience

The new website delivers a simplified structure, intuitive navigation, and a polished user experience—enabling clients to access tools, resources, and account information with greater efficiency and clarity. Content has been organized for practical decision-making, highlighting platform capabilities, market access, and educational resources for traders at all levels.

What changes—and what does not

• Enhanced interface and navigation: Faster access to key sections, clearer product information, and a more consistent user journey across devices.
  
• Institutional interface: A new institution-focused platform with streamlined workflows, clearer information hierarchy, and faster navigation.
  
• No impact on existing accounts or trading conditions: Clients continue operating as usual with the added benefit of an upgraded interface and clearer information architecture.

OnEquity remains dedicated to delivering reliable, secure, and forward-thinking brokerage solutions. The rebrand reflects where the company stands today and its long-term vision to serve a global community of serious market participants with institutional discipline and transparent practices.

“ Our new visual identity represents far more than a design update—it reflects OnEquity’s strategic evolution into a more corporate and institutionally aligned organization. The new brandmark strengthens our positioning by conveying strength, precision, and trust, while our unified design system ensures consistency across every client touchpoint. This transformation underscores the maturity of our brand and reinforces our commitment to serving serious traders with professionalism, transparency, and a long-term vision. “

– Antonis Ioannou, CMO

About OnEquity

OnEquity provides multi-asset trading with institutional precision, transparent conditions, and a platform designed for serious traders. The company’s operating model emphasizes strong governance, effective risk management, and continuous service improvement.

Learn more at https://onequity.com